Designer Electric Fires

“Discover our extensive range of designer electric fires from leading brands — each selected for style, performance, and ease of installation. With expert guidance from our team, we’ll help you choose and style the perfect fire to complement your space, making the process simple, inspiring, and beautifully aligned with your home.”

Paul Shaw, Marketing and Finance Director

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Striking Style, Everyday Comfort

Designer electric stoves combine bold visual appeal with the practical benefits of electric heating — making them a stylish, family-friendly choice. They deliver the charm of a traditional stove with modern features that suit contemporary living.

Live Displays. Elegant Designs. Endless Possibilities.
  • Elegant designs with striking flame effects and ambient warmth
  • 8 designer electric stoves on display across our showrooms
  • Try before you buy — test lighting, heat settings, and visual impact
  • Access to approximately 75 designer models through our trusted suppliers
  • Find the perfect electric fire to suit your space and style
Solution Trueflame

Introducing the TrueFlame 150 3DX, a revolutionary electric fire with ultra-high-definition flame effects. This state-of-the-art technology delivers a cinematic experience that sets a new standard in visual excellence. Among its features is a fun fish tank setting, but the standout aspect is the changeable backgrounds in this landscape fire.

Dru Virtuo Evolve

Enjoy incredibly lifelike flames that might make your neighbours wonder if your fire is gas or wood-burning. If you prioritize convenience and sustainability, this electric fireplace is ideal for creating warmth and atmosphere. The Virtuo Evolve allows you to easily control the heating to achieve your preferred temperature.

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Flare Vue

Discover the Vue electric stove, featuring advanced LED technology that creates a realistic flame effect and pulsating log bed. With a sleek Matt Black finish and a durable steel construction, this freestanding stove offers three height options for easy assembly. The glass top includes user-friendly touch controls and a 7-day programmable thermostat remote to customize the 1.8 kW heat output and flame intensity. Enjoy a captivating 180-degree view of the flames through three large windows.